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Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Novella is a digital marketing executive with 19+ years of experience in various sectors. Recognized for demonstrating a natural aptitude for driving continuous improvement, transformation, and innovation, she has a verifiable history of contributing directly to campaign success and brand development throughout her career. As such, she has consistently exceeded budgetary and performance goals, and is adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include search engine optimization, content marketing/management, email marketing, social media marketing, B2B/B2C marketing, strategic planning, demand generation, UX/web design, and employee development.
Currently, she is the Director of Digital Marketing and Brand Strategy for the Enterprise Marketing Division of the American Nurses Association. Under her leadership, she oversees the process of conceptualizing, implementing, and evaluating digital marketing, content marketing, and paid social strategies for the association’s general website, blog site, and ecommerce site. In addition, she liaises with senior leadership, stakeholders, and internal teams to ensure that the company’s marketing support structure is driving the business forward with minimal expenditures.
Colleagues describe her as a progressive, driven, down-to-earth, customer expert who can be relied on to offer superior insights and solutions that deliver profitable results on time and under budget.