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As Vice President, Global Solutions Marketing at Sitecore, Thai Arizpe is responsible for the company's solutions marketing strategy with the goal of strengthening market recognition to accelerate growth for all of Sitecore's products. In her role, Thai is also focused on overall corporate GTM messaging and marketing strategy for Sitecore business units with a focus on driving awareness, growing market share, enhancing advocacy, and improving customer acquisition strategies.
Thai has over 20 years of marketing experience with a focus on fast-paced, test and learn start-ups in the media and enterprise B2B space with a passion for personalization in marketing - getting the right ads in front of the right people, at the right time. During her over 20 year marketing career, Thai has held marketing leadership roles at several prominent media technology, B2B, and SaaS companies, including Exponential Interactive, Turn, Gamut Media, BloomReach, and WideOrbit.
Thai has a Bachelors of Science in Business and an MBA and spends her time outside of B2B marketing with her three children and husband traveling, enjoying food, and looking for the next adventure.