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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Words, Sentences, and Paragraphs: Making Personalization Work

Regina Lynn Preciado  (Senior Content Strategist, Content Rules, Inc.)

Location: Breakout Room 4- Catalina

Date: Thursday, June 2

Time: 1:30 pm - 2:15 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Operations

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Personalized experiences. Dynamic delivery. Automation and artificial intelligence. Is your content ready for the future? Learn how the smallest building blocks of content give you the largest reach and open up the most possibilities for content marketers.


  • Learn why most companies agree that personalized experiences are critical to their business -- but that few of them are doing it well
  • Unlock the secret of delivering personalization at scale
  • Share real-world examples and best practices
  • Actionable next steps to get you started