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ContentTECH Summit Schedule Viewer


Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Why it's Time to Kondo Your Content Chaos (and how to do it)

Karen Hesse  (CEO, 256)

Mark Scully  (Head of Digital, Innovation & Strategy, 256)

Location: Breakout Room 1- Coronado

Date: Tuesday, May 31

Time: 2:00 pm - 5:00 pm

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Vault Recording: TBD

Audience Level: All

The internet is heading towards a Yottabyte of data with a cost of $100 trillion if you were paying for the storage. Yet less than 10% of all that content gets any traffic from Google. We'd have to plant 6 billion trees a year to offset the carbon emissions from all that useless content.

Find out why it's time to 'Marie Kondo' your content chaos to improve your business results and reduce your carbon footprint. Inspired by Maire Kondo and the Japanese art of decluttering, we'll show you how to put all your content in the middle of the floor and find out which content sparks joy.

Leave this session with a plan to manage your content chaos, reduce index bloat, and positively impact the carbon footprint of your business.

Takeaway

• How a content audit framework can help your team shift focus and mindset from quantity of content to quality of content.
• How to choose the scope for your content inventory and audit that fits your organisation's needs and your team's capacity.
• Learn how identify, improve and repurpose under performing content to unlock unclaimed revenue.
• Discover the technology and tools to help you streamline the process of gathering data.
• A Content Audit Template to evaluate your own website content, pinpoint any weak spots and optimise to better serve your business goals.



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