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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Why Enterprises Are Still Scared of Omnichannel Content Experiences

Jake Knight  (Account Based Marketing Manager, Storyblok)

Location: Breakout Room 1- Coronado

Date: Wednesday, June 1

Time: 1:30 pm - 2:10 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Sponsored Session

Vault Recording: TBD

Audience Level: All

Despite claims that many enterprises are pursuing more advanced omnichannel content platforms, the CMS Report 2022 shows that companies are cautious and mostly sticking with websites and mobile apps only.

In this session, we'll provide unique insights into the content management challenges businesses are faced with. By mapping these challenges and current trends on top of each other, we can finally find the answer to the question: "Why are we still struggling with content marketing?"


  • Why are we still struggling with content marketing so much when we have known how important it is for years?
  • Why is there such a slow growth for omnichannel content experiences among enterprises?
  • Learn which new platforms and channels companies plan to serve.
  • What's the role of CMS and technology in the omnichannel ecosystem?