ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

ContentTECH Summit Schedule Viewer


View and sort the ever-growing list of sessions by pass type, track, session type, and audience level. NOTE: All times are listed in Pacific Time. Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule in advance. Nearly all sessions will be available on demand after the event for conference participants to watch.

When SEO Is Not the Answer: Content Marketing When No One Is Searching for You

Ali Orlando Wert  (Director, Marketing Strategy, SmartBugMedia)

Date: Thursday, March 24

Time: 10:30 am - 11:15 am

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

For many companies, SEO is the foundation of inbound marketing efforts. "If we build it, they will come." (over time… with lots of great content!) But what if they don't?

If you're trying to create a new market category or you're a disruptor looking to stir up a saturated market, a traditional SEO-driven content strategy will only get you so far.

In this session, we'll explore where to turn your content marketing attention when there's little to no search for what you offer. From generating brand awareness and building an audience to engaging and nurturing your audience, we'll explore a wealth of ideas to augment your marketing program without a reliance on SEO (plus we'll look at how SEO does still fit into the picture)!

Takeaway

  • Explore a variety of proven ideas for marketing when SEO won't be your mainstay
  • Learn a framework for building your content strategy that's not pigeon-holed by SEO
  • Understand where SEO still brings value and how to test it
  • Discover some of the tech and tools that can support your strategy



FOLLOW ContentTECH SUMMIT ON SOCIAL