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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

When SEO Is Not the Answer: Content Marketing When No One Is Searching for You

Ali Orlando Wert  (Director of Marketing Strategy, SmartBug Media)

Location: Breakout Room 2- Balboa / Mission Hills

Date: Thursday, June 2

Time: 9:15 am - 10:00 am

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

For many companies, SEO is the foundation of inbound marketing efforts. "If we build it, they will come." (over time… with lots of great content!) But what if they don't?

If you're trying to create a new market category or you're a disruptor looking to stir up a saturated market, a traditional SEO-driven content strategy will only get you so far.

In this session, we'll explore where to turn your content marketing attention when there's little to no search for what you offer. From generating brand awareness and building an audience to engaging and nurturing your audience, we'll explore a wealth of ideas to augment your marketing program without a reliance on SEO (plus we'll look at how SEO does still fit into the picture)!


  • Explore a variety of proven ideas for marketing when SEO won't be your mainstay
  • Learn a framework for building your content strategy that's not pigeon-holed by SEO
  • Understand where SEO still brings value and how to test it
  • Discover some of the tech and tools that can support your strategy