ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

ContentTECH Summit Schedule Viewer


Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

The Reply: How to Drive the Most Impactful Email Metric

Michael Barber  (Marketing Strategist, michaeljbarber)

Location: General Session- Marina DE

Date: Wednesday, June 1

Time: 10:45 am - 11:15 am

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Vault Recording: TBD

As Mail Privacy Protection (MPP) and engagement-driven metrics become increasingly important, one email metric will determine success. The reply.

The challenge for brands isn’t so much that they don’t have the content or resources to pivot their email strategies toward driving replies but more so that they don’t understand just how impactful this metric is for their campaigns, how to craft content that drives replies, and the tools that will help them do it. In this session, we’ll fix just that and understand why brands must be laser focused on replies.



FOLLOW ContentTECH SUMMIT ON SOCIAL