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Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.
Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Jarrod Gingras (Managing Director & Analyst, Real Story Group)
Location: Breakout Room 3- Cardiff / Carlsbad
Date: Thursday, June 2
Time: 2:25 pm - 3:10 pm
Pass Type: All Access, Main Conference Plus, Main Conference
Track : Future of Content
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
In recent years, many enterprises have worked hard to modernize and optimize their marketing and digital experience technology stacks. However, in most cases, silos still persist, and enterprises struggle to provide coherent customer experiences and campaigns across touchpoints. A truly omnichannel stack isolates a set of "Enterprise Foundation Services" that fall into three main categories: Content, Data, and Decisioning.