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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

The New Omnichannel MarTech Stack

Jarrod Gingras  (Managing Director & Analyst, Real Story Group)

Location: Breakout Room 3- Cardiff / Carlsbad

Date: Thursday, June 2

Time: 2:25 pm - 3:10 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

In recent years, many enterprises have worked hard to modernize and optimize their marketing and digital experience technology stacks. However, in most cases, silos still persist, and enterprises struggle to provide coherent customer experiences and campaigns across touchpoints. A truly omnichannel stack isolates a set of "Enterprise Foundation Services" that fall into three main categories: Content, Data, and Decisioning.


  • Learn key trends that are shaping the marketplace, and how they affect your technology choices
  • Gain a reference model to asses your enterprise's capabilities
  • Learn how to structure your technology stack to best prepare for an unknown future