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ContentTECH Summit Schedule Viewer

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Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Purpose-Driven Content And SEO: An Organic Traffic And Conversion Strategy That Google Loves

Dale Bertrand  (Content and SEO Strategist, Fire & Spark)

Location: Breakout Room 1- Coronado

Date: Thursday, June 2

Time: 1:30 pm - 2:15 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Management

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Google’s recent advances in AI have changed the rules (again!). For over a decade, SEO experts have relied on strategies like keyword targeted content, on-page optimization and aggressive email promotion. But, in 2022, it’s clear that these techniques are losing their effectiveness because they rely on big content budgets, coordination with a web developer and spammy email outreach. Fortunately, there's a better way to grow organic traffic and increase conversions: purpose-driven content marketing and SEO! Join 20-year SEO expert Dale Bertrand to learn how to apply this effective new strategy to any B2B or B2C website.


  • How Google’s AI is tuned to amplify brands that resonate with online consumers
  • How to craft a purpose-driven content strategy that Google loves
  • Case studies of leading brands generating results with a purpose purpose-driven approach to content and SEO