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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Marketer + Machine: How To Buy Smarter Content Marketing Technology

Mike Kaput  (Chief Content Officer , Marketing AI Institute)

Location: Breakout Room 2- Balboa / Mission Hills

Date: Thursday, June 2

Time: 1:30 pm - 2:15 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

The great irony of marketing automation is that it’s manual. You, the marketer, write all the rules. You build the plans, create the content, produce the creative, manage distribution and amplification, personalize the customer experience and analyze the performance. Traditional marketing is all human, all the time.

But, the landscape has changed. Leading brands know that in order to deliver the personalization and experiences modern consumers expect, content marketing must become smarter. It must become marketer + machine.

AI doesn’t replace marketers, it augments your knowledge and capabilities. AI gives you superpowers. It’s time to discover yours.


This session teaches you how to:

  • Discover AI use cases for your business.
  • Evaluate and rate AI-powered technologies using the Marketer-to-Machine ScaleTM.
  • Integrate AI solutions into your content marketing technology stack, team and strategies.