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Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.
Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Mike Kaput (Chief Content Officer , Marketing AI Institute)
Location: Breakout Room 2- Balboa / Mission Hills
Date: Thursday, June 2
Time: 1:30 pm - 2:15 pm
Pass Type: All Access, Main Conference Plus, Main Conference
Track : Content Strategy
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
The great irony of marketing automation is that it’s manual. You, the marketer, write all the rules. You build the plans, create the content, produce the creative, manage distribution and amplification, personalize the customer experience and analyze the performance. Traditional marketing is all human, all the time.
But, the landscape has changed. Leading brands know that in order to deliver the personalization and experiences modern consumers expect, content marketing must become smarter. It must become marketer + machine.
AI doesn’t replace marketers, it augments your knowledge and capabilities. AI gives you superpowers. It’s time to discover yours.
This session teaches you how to: