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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

If Content Metrics Were a Dating App

Amy Higgins  (Sr. Director of Content Strategy, Twilio)

Location: Breakout Room 4- Catalina

Date: Thursday, June 2

Time: 11:30 am - 12:15 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Operations

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Content metrics got you down? Tired of swiping right just to end up with data you wished you'd swiped left on? Feel like you are forever playing the numbers game in order to find the perfect metric?

Just like dating, measuring your content is more than playing the numbers game. Today, content marketers suffer from too much data. Data that showcases how many people are viewing your content. Data on where people are coming from and where they are going. Data on where and when your audience ghosts you. Data on how much they find your content entertaining, helpful, or worth engaging with time and time again.

All this data can be overwhelming, making it difficult to showcase the value of your content. What matters for some people, just doesn't matter for others. Join this session to discuss how to get your key stakeholders to swipe right on your content performance.


  1. Defining which metrics matter across your organization
  2. Steps needed to find alignment
  3. Which data to highlight per your internal audience
  4. How to share data with actionable insights