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Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Michael Loban (Chief Growth Officer, InfoTrust)
Location: Breakout Room 4- Catalina
Date: Thursday, June 2
Time: 10:30 am - 11:15 am
Pass Type: All Access, Main Conference Plus, Main Conference
Track : Content Operations
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Google Analytics 4 is the much-anticipated update within the Google Analytics (GA) product. With the proliferation of new platforms—like mobile apps and IoT devices—there is a *huge* influx of new data sources in analytics, and a need to both unify tracking and enable data science and artificial intelligence within GA. Until recently, web analytics remained distinct from app analytics or data collected on other platforms within the GA product. Michael Loban will explain how GA4 solves this challenge—and more—for marketers.