ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Fight the Blob: How to continuously optimize modular content

Tim Hanse  (Principal Content Consultant, Crossphase)

Location: Breakout Room 1- Coronado

Date: Thursday, June 2

Time: 9:15 am - 10:00 am

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Management

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

The use of headless and API-first software platforms gives companies a unique opportunity to create a single source of quality content for all channels. However, with connecting more channels to the content database or DAM, the blob grows and becomes unmanageable. With some simple approaches and proven ideas, this blob can be contained and even optimized for the best results.


  • How using headless or API-first software platforms will impact your content organization
  • 3 actions to take right after the session to start optimizing your content
  • How old ideas combined with new ones create the perfect optimization process