ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Empower Your Marketers with This Foolproof Content Design System

Amy Balliett  (Senior Fellow of Visual Strategy, Material)

Location: Breakout Room 3- Cardiff / Carlsbad

Date: Thursday, June 2

Time: 9:15 am - 10:00 am

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

With 91% of audiences demanding visual content as their primary, secondary and tertiary forms of information delivery, content marketers today have to continually produce myriad forms of engaging media just to keep up. But this ever growing demand for great content is often in competition with a lack of resources, siloed teams, budget barriers, and more. Resilient marketers turn to the tools they know like Powerpoint, Excel, and Canva to power through, but this often comes at the expense of accuracy, consistency, and quality.

What if you could empower your marketing team with one, easy-to-use solution while also ensuring that every piece of content they release is consistent with your brand, displays entirely accurate data visualizations, and looks great at the same time? In this session you will learn how to do just that! Walk away with a guide to leverage the latest innovations in collaborative design technologies like Figma, learn to build a framework for your brand, and empower your marketing team with all they need to create compelling visual content that bridges the gap between efficiency and quality.


  • Learn what Figma is and why marketers can gain more from it than designers
  • Learn how to build a framework for your brand
  • Learn how to develop a design system in Figma
  • Learn how to use this tool to create high quality, bespoke content without being a designer