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Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Creating a one-stop brand machine: How Twilio’s DAM streamlined their creative intake process across the enterprise

Riley West  (Creative Producer III, Twilio)

Brian Kavanaugh  (Director, Global Field & Customer Marketing, Bynder)

Location: Breakout Room 3- Cardiff / Carlsbad

Date: Wednesday, June 1

Time: 1:30 pm - 2:10 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Sponsored Session

Vault Recording: TBD

Audience Level: All

As a business grows, the brand team must prepare for an exponential increase in creative content support. To be successful, this requires the right systems and mechanisms to intake and manage the high volume of requests. For leading customer engagement platform Twilio, meeting the creative project needs of over 7000 employees is easier said than done. A ticketing system lacking visibility into projects did not provide an ideal user-friendly experience, making communications inefficient and giving low transparency of project statuses - often leading to project delays and undesirable project experiences.

With careful planning and strategy, the Twilio team created a creative workflow process through their DAM platform to streamline requests and approvals, from video to translations to even swag. As a result, they’ve been able to efficiently triage projects based on the workflow request, give stakeholders significantly more visibility into the project, and improve the user experience for both the stakeholder and brand team.


  • Observations from the Twilio team on how to standardize creative requests in one, centralized location with high visibility
  • Best practices on setting up a self-serve DAM for all teams in the enterprise to request content and adhere to brand guidelines
  • How analyzing content usage can help you make data-driven decisions for your business