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ContentTECH Summit Schedule Viewer


View and sort the ever-growing list of sessions by pass type, track, session type, and audience level. NOTE: All times are listed in Pacific Time. Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule in advance. Nearly all sessions will be available on demand after the event for conference participants to watch.

Convergence or Collision? AI and B2B Content Marketing

Michael Semer  (Principal, Michael Semer Marketing Consulting)

Venkat Nagaswamy  (Global VP of Marketing, 8x8)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Attend this session to learn how artificial intelligence and machine learning are already impacting the present of B2B content marketing, and may affect its future.

Will the advent of AI be positive or negative for today and tomorrow’s content marketing professionals? How will an AI-driven content program look in the not-too-distant future, especially for startups and mid-sized marketers? Hear the insights of a B2B content strategist and creative along with a corporate client counterpart who’ve both worked with a variety of technology marketers and are confronting these very prospects.

Takeaway

* Have an increased understanding of the background of AI in content marketing, and how these platforms are evolving
* Where content marketing fits into the near and not-so-near future of B2B/high technology content marketing
* How human marketers and AI-powered systems will coexist and even thrive together



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