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Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Michael Semer (Principal, Michael Semer Marketing Consulting)
Venkat Nagaswamy (Global VP of Marketing, 8x8)
Pass Type: All Access, Main Conference Plus, Main Conference
Track : Future of Content
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
Attend this session to learn how artificial intelligence and machine learning are already impacting the present of B2B content marketing, and may affect its future.
Will the advent of AI be positive or negative for today and tomorrow’s content marketing professionals? How will an AI-driven content program look in the not-too-distant future, especially for startups and mid-sized marketers? Hear the insights of a B2B content strategist and creative along with a corporate client counterpart who’ve both worked with a variety of technology marketers and are confronting these very prospects.
* Have an increased understanding of the background of AI in content marketing, and how these platforms are evolving
* Where content marketing fits into the near and not-so-near future of B2B/high technology content marketing
* How human marketers and AI-powered systems will coexist and even thrive together