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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Content that Converts: Content that Drives DTC E-Commerce

Jacqueline Loch  (EVP Customer Innovation, SJC Content)

Location: Breakout Room 2- Balboa / Mission Hills

Date: Thursday, June 2

Time: 11:30 am - 12:15 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

With the increase of digital transformation driven by Covid, this presentation reveals how the customer journey has changed along with best practices for brands that have made the switch to direct-to-consumer e-commerce and mobile platforms. This session is packed with examples of content that converts across platforms and strategies including Amazon, e-commerce portals, retail e-stores, websites, SEO and Martech apps.


1. Focus on how the content journey maps to the customer journey
2. Laser focus on audience and distribution
3. Focus on quality - do not get swept away by the platform and the tech - the content needs to be smart
4. Strategy should map to the objectives
5. Determine the KPIs upfront and be nimble: test and turn