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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Content Efficiency Framework: Never publish a dud again

Jeff Coyle  (Co-founder and Chief Strategy Officer, MarketMuse)

Location: Breakout Room 2- Balboa / Mission Hills

Date: Thursday, June 2

Time: 10:30 am - 11:15 am

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

The average organization sees a content efficiency rate of about 10% (or 1 out of every 10 pieces will hit the mark). What is the cost of that content? (Hint: it's not just cost per word.)

This session will walk through a framework that will ensure each piece of content is more valuable, help you sell the efforts internally and show search engines and readers that you are the expert on your topic.


  • Explain the "why" behind every piece of content and your overall strategy
  • Drive operational effectiveness to increase the amount of high-quality content and ensure each piece has a specific purpose
  • Calculate the true cost of content by understanding the explicit and hidden costs
  • Increase efficiency rate through content optimization
  • Build content that tells the story that you're the expert on a topic