Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.
Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Jeff Coyle (Co-founder and Chief Strategy Officer, MarketMuse)
Location: Breakout Room 2- Balboa / Mission Hills
Date: Thursday, June 2
Time: 10:30 am - 11:15 am
Pass Type: All Access, Main Conference Plus, Main Conference
Track : Content Strategy
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
The average organization sees a content efficiency rate of about 10% (or 1 out of every 10 pieces will hit the mark). What is the cost of that content? (Hint: it's not just cost per word.)
This session will walk through a framework that will ensure each piece of content is more valuable, help you sell the efforts internally and show search engines and readers that you are the expert on your topic.
