ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Component Content Strategy for Happy Marketers

Buddy Scalera  (Director, Commercial Content,

Location: Breakout Room 1- Coronado

Date: Thursday, June 2

Time: 10:30 am - 11:15 am

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Management

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Learn why a "component content strategy" is an inevitable future for multi-channel marketing. Developing multi-use content is rapidly becoming a tech-based solution for creating, reusing, and governing content across channels and devices. Marketing teams must consider the technical stack required to move content production to the next level. Intelligent, channel-agnostic content development, governance, and maintenance will ensure that your marketing team is happy (i.e., employed) and prepared for the future.


Content can be created as unformatted, channel-agnostic components that adapt to the usage, including web, social, email, newsletters, chatbots, and other destinations

Component content solves challenges of tracking and maintaining content messaging

Content strategists can plan for content reusability and governance, but the right technologies need to be in place