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Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.
Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Buddy Scalera (Director, Commercial Content, IQVIA.com)
Location: Breakout Room 1- Coronado
Date: Thursday, June 2
Time: 10:30 am - 11:15 am
Pass Type: All Access, Main Conference Plus, Main Conference
Track : Content Management
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
Learn why a "component content strategy" is an inevitable future for multi-channel marketing. Developing multi-use content is rapidly becoming a tech-based solution for creating, reusing, and governing content across channels and devices. Marketing teams must consider the technical stack required to move content production to the next level. Intelligent, channel-agnostic content development, governance, and maintenance will ensure that your marketing team is happy (i.e., employed) and prepared for the future.
Content can be created as unformatted, channel-agnostic components that adapt to the usage, including web, social, email, newsletters, chatbots, and other destinations
Component content solves challenges of tracking and maintaining content messaging
Content strategists can plan for content reusability and governance, but the right technologies need to be in place