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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Classified Confidential: How to use content to lift the digital fingerprints of invisible buyers

Tom Martin  (President, Converse Digital)

Location: Breakout Room 3- Cardiff / Carlsbad

Date: Thursday, June 2

Time: 11:30 am - 12:15 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Accurate sales prospect intel, in the hands of a skilled salesperson, virtually guarantees a successful outcome. But buyers today prefer to remain invisible, talking to Google instead of your sales team. That's why successful sales and marketing organizations are levering the power of Content Marketing, Marketing Automation/Website Tracking Software and 2nd Click Content to bridge the historical gap between sales and marketing, providing sales with truly sales qualified leads, and arming those sales teams with the kind of hidden insights and social reconnaissance that virtually guarantees a successful outcome.


  • Why today's invisible buyers are forcing you to change your historical sales and marketing approaches
  • The difference between 1st Click and 2nd Click Content and how to use both in your sales prospecting program
  • How to design a Funnel Optimized Website to create more invisible sales signals
  • How to leverage your marketing automation platform to create more invisible sales signals for your sales teams
  • How best to integrate and align your Marketing Automation, Funnel Optimized Websites and 2nd Click Content to create the prospect dossiers