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ContentTECH Summit Schedule Viewer

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Bridging the gap between automation and authenticity: a case study with Sony Alpha Universe

Michaela Ion  (Leader of Alpha Universe Platform & Alpha Female Program, Sony)

Todd Sabo  (Vice President of Sales and Marketing,

Location: Breakout Room 4- Catalina

Date: Thursday, June 2

Time: 2:25 pm - 3:10 pm

Track : Content Operations

Session Type: Session

Vault Recording: TBD

Audience Level: All

It's not enough anymore to make an ad pretty or a webpage SEO optimized. True brand success is driven by authenticity: telling stories that resonate. But crafting, perfecting, and promoting your story takes time, and outdated technologies can slow this process down. Automation, on the other hand, is focused on streamlining and can often cut out the human aspect of marketing in favor of results. But when leveraged properly, automation can boost your storytelling efforts to achieve incredible results. Sony achieved a 2.25x faster time to market for Alpha Universe with a CMS that automates processes and streamlines development time. They are able to focus more on their storytelling craft and drive incredible YoY growth. Learn how they excel in storytelling and automation in this session with the leader of Alpha Universe, Michaela Ion, where she will discuss:


1. The importance of storytelling in marketing, including the real results you can realize when you incorporate powerful, authentic stories
2. How to balance a need for speedy results with a long-term vision
3. How to leverage partnerships to drive efficiencies and incorporate automation into your content creation process to accelerate growth
4. Successes that Sony's Alpha Universe has seen with their CMS,, over the past 5 years