ContentTECH Summit is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.
Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Michaela Ion (Leader of Alpha Universe Platform & Alpha Female Program, Sony)
Todd Sabo (Vice President of Sales and Marketing, Zesty.io)
Location: Breakout Room 4- Catalina
Date: Thursday, June 2
Time: 2:25 pm - 3:10 pm
Track : Content Operations
Session Type: Session
Vault Recording: TBD
Audience Level: All
It's not enough anymore to make an ad pretty or a webpage SEO optimized. True brand success is driven by authenticity: telling stories that resonate. But crafting, perfecting, and promoting your story takes time, and outdated technologies can slow this process down. Automation, on the other hand, is focused on streamlining and can often cut out the human aspect of marketing in favor of results. But when leveraged properly, automation can boost your storytelling efforts to achieve incredible results. Sony achieved a 2.25x faster time to market for Alpha Universe with a CMS that automates processes and streamlines development time. They are able to focus more on their storytelling craft and drive incredible YoY growth. Learn how they excel in storytelling and automation in this session with the leader of Alpha Universe, Michaela Ion, where she will discuss:
1. The importance of storytelling in marketing, including the real results you can realize when you incorporate powerful, authentic stories
2. How to balance a need for speedy results with a long-term vision
3. How to leverage partnerships to drive efficiencies and incorporate automation into your content creation process to accelerate growth
4. Successes that Sony's Alpha Universe has seen with their CMS, Zesty.io, over the past 5 years