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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Breaking up with your website; Leveraging technology, content modeling and governance to deliver great omnichannel customer experiences

Cathy McKnight  (Chief Problem Solver and VP of Strategy and Consulting, The Content Advisory)

Location: Breakout Room 2- Balboa / Mission Hills

Date: Tuesday, May 31

Time: 2:00 pm - 5:00 pm

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Vault Recording: TBD

Audience Level: All

Breakups are hard and can be nasty. And, no matter how hard we try, someone’s feelings always get hurt. Same thing when it comes to changing how you create, manage, and deliver content – there are many teams involved and someone is not going to be happy about changing their relationship status with your org’s content.

In this session, we look at how by taking a proactive approach to content management, modelling, and governance, you can make sure your audiences and engagement numbers aren’t the ones who suffer in the breakup with your old content habits.


  • How your CMS – headless or not – impacts your ability to deliver the right content to the right audience at the right time.
  • What content modeling is, and how to use it to deliver the best experience across all channels.
  • Why setting up and empowering the right governance structure and teams makes the different between creating content and creating experiences.
  • Where to start
  • And a few strategies for success