Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.
Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Cathy McKnight (Chief Problem Solver and VP of Strategy and Consulting, The Content Advisory)
Location: Breakout Room 2- Balboa / Mission Hills
Date: Tuesday, May 31
Time: 2:00 pm - 5:00 pm
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Vault Recording: TBD
Audience Level: All
Breakups are hard and can be nasty. And, no matter how hard we try, someone’s feelings always get hurt. Same thing when it comes to changing how you create, manage, and deliver content – there are many teams involved and someone is not going to be happy about changing their relationship status with your org’s content.
In this session, we look at how by taking a proactive approach to content management, modelling, and governance, you can make sure your audiences and engagement numbers aren’t the ones who suffer in the breakup with your old content habits.
