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ContentTECH Summit Schedule Viewer


Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Beg, borrow, but don't steal - Working cross-functionally to attain content marketing outcomes

Megan Gilhooly  (Sr Director, Self Help & Content Strategy, Reltio)

Location: General Session- Marina DE

Date: Wednesday, June 1

Time: 11:20 am - 11:50 am

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Core Concepts

Session Type: Session

Vault Recording: TBD

Audience Level: All

You want your content marketing efforts to yield positive outcomes, right? Conversions, SEO, pipeline – these are the things the company cares about. Writing another blog post, putting on another webinar, and creating additional landing pages might get you to your goals. But what about other content producers in your organization? What technology might they have that will help you scale your efforts? And how can we get beyond blogs, webinars, and landing pages to truly interactive experiences that could accelerate progress towards those outcomes?

Takeaway

  • The benefit of focusing on the right outcomes
  • Some ways you can collaborate with other content producers to attain those outcomes
  • Why the world needs all content producers to think beyond the blog



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