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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

An Unsinkable Experience - Personalizing the Buyer Journey

Randy Frisch  (Chief Evangelist, President & Co-Founder, Uberflip)

Location: General Session- Marina DE

Date: Wednesday, June 1

Time: 10:45 am - 11:15 am

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Vault Recording: TBD

Audience Level: All

The idea of creating an experience is everywhere these days, whether it's in the context of customer experience, employee experience or even the general experience you have in a given situation while going about your life. Oftentimes, people view experiences through a lens of being either good or bad, but the truth is they're not always so black and white. In fact, when someone goes through an unpleasant or negative experience, there's an opportunity to turn things around and even to end things on a positive note.


Specifically, attendees will learn:
Why you don't have to spin your wheels in so many areas when improving the experience you deliver, but rather focus on a critical few.
The intersection of relationships, trust and brand promise that overlap to create what we think of as our "experience" and how it's at the heart of everything in life and business.
What you must do when one of the three lifesavers (relationships, trust and brand promise) are lacking.
5 actionable steps you can take today to lock down these fundamentals and deliver an enriching experience worth remembering.