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Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.
Cathy McKnight (Chief Problem Solver and VP of Strategy and Consulting, The Content Advisory)
Novella Green (Director of Digital Marketing and Brand Strategy for the Enterprise Marketing Division, American Nurses Association)
Location: Breakout Room 2- Balboa / Mission Hills
Date: Thursday, June 2
Time: 2:25 pm - 3:10 pm
Track : Content Strategy
Session Type: Session
Vault Recording: TBD
Audience Level: All
You’ve ticked all the boxes on the check list … CMS implemented and adopted, yep. Taxonomy documented, tick. Content modeling done, indeed it has. Persona and Journey maps, done and done, and the list goes on. Yet, your organization’s is still offering up generic customer experiences and content teams continue to struggle with getting the right content out to the targeted audience in their preferred channel. What the heck!?
Sound familiar? It’s all too often the case, that even when the companies have all the pieces to the content puzzle, that they still can’t put it all together. Join Cathy and Novella as they talk about the importance of building a content technology bedrock that can support great content at launch and its growth – whatever that looks like – in the future.