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ContentTECH Summit Schedule Viewer

Use the filters to identify the speakers and sessions that present solutions to your biggest content challenges and plan your personal ContentTECH Summit experience.

Note that times are listed in Pacific Time. All keynotes and breakout sessions will be available on demand after the event to All Access, Main Conference Plus (with on demand option), and On Demand passholders.

Impact of Digital Asset Management Organization

Christine Morrison  (Director, Product Content Marketing, Fanatics)

Location: General Session- Marina DE

Date: Wednesday, June 1

Time: 3:00 pm - 3:30 pm

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Vault Recording: TBD

Audience Level: All

Find out how the global leader in licensed sports merchandise uses content technology to manage over 3 million assets across a global network of 7 production studios, make changes on a dime when news happens, and get celebratory products to fans within minutes of thrilling showings from their favorite teams or athletes. From micro moments to strategic planning, you'll learn how digital asset management, immediate global access to all assets, and consistent asset organization work together to create an innovative approach that keeps fans cheering for more.